Nevenka Popović Šević is a doctor of economic sciences and a marketing expert. She earned her bachelor’s degree from the Faculty of Economics at the University of Belgrade, followed by her master’s and doctoral studies at the University of Newcastle in Australia.

Her doctoral thesis was titled “Ethical Aspects of Integrated Marketing Communications.”

With over 30 years of experience in marketing and public relations, Nevenka has worked in various fields, including entrepreneurship, civil society, economics, and international cooperation.